Baddly Spelt.


The person who designed this advert wasn’t concerntrating. 


It popped into my peripheral vision while I was browsing the internet. It was animated, so I nearly missed the mistake; nearly, but didn’t – unlike Lenor, who presumably commissioned it, proofread it and signed it off. I hope they don’t take a similarly lackadaisical approach to their detergents. If so, there could be anything in it.

(Bang goes my chance to appear in a Lenor commercial.)

I hate myself a bit for spotting it. I hate myself a lot for refreshing the page repeatedly to take a screen grab. That time could have been spent on something more beneficial, like writing my Brighton show. I wish I wasn’t so pernickety. It’s inbuilt. I was a copy editor in a past life.

At least the mistake was an innocent one. It could have been worse. Thank God Travelodge spell check their emails, that's all I'm saying. 


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