Today is All Hallows’ Eve, or Hallowe’en – and what better way is there to mark a centuries-old Pagan festival than buying a novelty pasty?
It’s an interesting marketing ploy on the part of Greggs The Bakers – and suggests they have a lot of faith in their product. I’m not sure that I would suggest the use of the prefix ‘scary’ if I was in charge of their advertising campaign; eating a Greggs pasty is daunting enough, without having to point it out.
I’ve never understood the need for unnecessary gimmicks. If I want to buy a pasty, I want to buy a pasty; dressing it up with a Hallowe’en theme isn’t going to entice me in.
I don’t look to savoury snacks to reflect current events; I look to them to satiate my appetite.
Jumping onto every going trend just smacks of desperation. It’s like a few months ago, when Kate Middleton gave birth to the royal baby - and within hours, I received the following email from the rail company, London Midland:
They didn’t even attempt to make the offer relevant.
If Greggs really want to add a frightening edge to their Chicken Madras Lattice they should leave it in direct sunlight for a couple of hours before serving. At least then customers would have genuine reason to be scared of it.